The purpose of this case study is to determine the pros and cons of the effects of social media usage by students of Nāgānanda International Institute for Buddhist Studies on the academic performance of these students. By conducting a case study using the mixed methods approach and collecting data by administering the Google Forms to 54 respondents mainly belonging to the Faculty of Computing and Information Technology, this study determines the effect of social media usage on the students’ performance. The results of the study indicate that although the usage of social media platforms such as WhatsApp, YouTube and Facebook in excess for entertainment purposes negatively impacts the study routine of students, social media has several positive academic advantages.

The Impact of social media on Academic Performance A Case Study of Nāgānanda International Institute for Buddhist Studies